The InBetween.
Zero to 220,000 subscribers, one Sunday at a time. No paid promotion, no viral fluke.
A campfire, for people who like to go deeper.
The InBetween started on May 28, 2022 with one idea: take the strange and the unexplained seriously. Cryptids, time slips, cover-ups, the cases that never closed. Research every story, source it, date it, and tell it the way you would tell it to a friend at two in the morning.
The audience found us fast, and it was not who the genre usually chases. Three in four viewers are over 45. They watch long, they come back, and they notice when you cut corners. So we never did.
Every episode is researched, sourced and dated before a word is narrated.
One host. One voice. Every week.
Carol Ann researches, writes and hosts every episode. Gen cuts it in the Philippines. Teo keeps the schedule honest. A new episode goes up every Sunday, the audio version goes out every Monday on Spotify and Apple Podcasts, and the best single stories get cut down for the Bite Size channel.
In July 2026 we split the catalog into two YouTube Shows: True Encounters for firsthand witness stories, and Case Files for documentary investigations. Two front doors into the same room, and a cleaner path for the TV to recommend the next episode.
The work has reached beyond YouTube, too. Carol Ann is a featured expert on Season 1 of The UnBelievable: Encounters with Dan Aykroyd, bringing the same research to national television.
Titles that sound like a confession.
The breakout pattern was not louder. It was quieter. A first-person admission, then the subject: "I'd Hoped He Was Lying." "It Was Never Random." Titles that read like the host is letting you in on something, paired with thumbnails built around one face, one idea, and legibility from across a living room.
The biggest screen in the house is the one that matters.
Most channels design for the phone. We looked at the numbers and designed for the couch. In the 90 days ending July 13, 2026, the television was the channel's number one device.
That is why episodes run long, why thumbnails are tested at living-room distance, and why the channel publishes marathons for the nights people leave it on.
Zero to 220,000, drawn to scale.
No single viral moment made this. The channel had 5,100 subscribers on New Year’s Day 2024, crossed 100,000 on April 15, 2025, and added the next 120,000 in about seventeen months. This summer it grew by roughly 165 subscribers a day. Drag across the chart to see any day.
The episodes that broke through.
Six episodes past 370,000 views each. Click any one to watch it here.
I just checked your sub count, assuming it would be 1mil plus. You're going places!! I love your delivery.
I'm impressed by her research, and conclusion.
The more we learn about the phenomenon, the less outrageous these stories seem.